International Course Guide 2015 - page 56

Business and Marketing
Certificate IV in Advertising
TEACHING DURATION
20 weeks
CRICOS Duration
26 weeks
CRICOS CODE
066582E
NATIONAL CODE
BSB40107
CAMPUS
Adelaide City
ADMISSION REQUIREMENTS
Academic IELTS score of 5.5 overall with
minimum of 5.0 in all bands or equivalent.
Satisfactory completion of Year 11 or overseas
equivalent.
COURSE DESCRIPTION/SKILLS COVERED
5 core units: Conduct pre-campaign testing;
monitor advertising production; schedule
advertisements; profile the market; analyse
consumer behaviour for specific markets; plus
5 elective units.
FEES
Total tuition fees (26 weeks)
AUD $5,000
Incidental fees
AUD $0
Total fees
AUD $5,000
CAREER PATHWAYS
Account Coordinator, Assistant Art Director,
Assistant Account Planner, Copywriter, Media
Assistant, Media Buyer, Media Planner
CREDIT TRANSFER AGREEMENTS
Credit Transfer Agreements exist for this course.
for more information.
Diploma of Advertising
TEACHING DURATION
40 weeks
CRICOS Duration
52 weeks
CRICOS CODE
066585B
NATIONAL CODE
BSB50107
CAMPUS
Adelaide City
ADMISSION REQUIREMENTS
Academic IELTS score of 5.5 overall with
minimum of 5.0 in all bands or equivalent.
Satisfactory completion of Year 12 or overseas
equivalent.
COURSE DESCRIPTION/SKILLS COVERED
8 units from: Advertising; creative thinking;
financial management; interpersonal
communication; writing; customer service;
design process; information management;
learning and development; management;
marketing; OHS; public relations; project
management; relationship management;
risk management; sustainability; workplace
effectiveness.
FEES
Average tuition fees per semester AUD $5,000
Total tuition fees (52 weeks)
AUD $10,000
Incidental fees
AUD $0
Total fees
AUD $10,000
CAREER PATHWAYS
Account Manager, Advertising Account Manager,
Advertising Creative Director, Advertising
Manager, Copywriter, Account Planner
CREDIT TRANSFER AGREEMENTS
Credit Transfer Agreements exist for this course.
for more information.
Advanced Diploma of
Advertising
TEACHING DURATION
60 weeks
CRICOS Duration
78 weeks
CRICOS CODE
076051E
NATIONAL CODE
BSB60110
CAMPUS
Adelaide City
ADMISSION REQUIREMENTS
Academic IELTS score of 5.5 overall with
minimum of 5.0 in all bands or equivalent.
Satisfactory completion of Year 12 or overseas
equivalent.
COURSE DESCRIPTION/SKILLS COVERED
This course is co-delivered with the Advanced
Diploma of Marketing and has a focus on
strategic direction for the advertising activities
of an organisation. Students will analyse, design
and execute judgements using wide ranging
technical, creative, conceptual or managerial
competencies. Units covered may include:
Develop an advertising strategy and brief;
develop an advertising campaign; manage
advertising production; execute an advertising
campaign; evaluate campaign effectiveness.
FEES
Average tuition fees per semester AUD $5,000
Total tuition fees (78 weeks)
AUD $15,000
Incidental fees
AUD $0
Total fees
AUD $15,000
CAREER PATHWAYS
Account Director, Account Planning Manager,
Client Services Executive, Client Services
Director
CREDIT TRANSFER AGREEMENTS
Credit Transfer Agreements exist for this course.
for more information.
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TAFE SA | COURSE GUIDE 2015
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