22
Holmesglen International Student Prospectus 2014
Higher Education
Higher Education
Course Name &
Duration
Start
Date
Course Description
Bachelor of
Business (Marketing
Management)
3 years
This course will undergo
reaccreditation in mid
2014. Please check
Holmesglen’s website
for updated information.
CRICOS Provider
00212K
February
July
The Bachelor of Business (Marketing Management) equips graduates with a more balanced view
of marketing. Through the practical application of theory and concepts students develop a broad
based understanding of business and marketing management, which is immediately applicable in the
workplace.
The Entrepreneurship and New Venture project in the final semester exposes students to the need
for innovation and change. The degree prepares students with the skills to challenge, question and
invigorate their working environment, and enter the marketing management sector with confidence.
Graduates of the Bachelor of Business (Marketing Management) will be eligible to apply for a diverse
range of positions requiring skills and knowledge in marketing and business management. Career
pathways may include, marketing co-ordinator, brand manager, marketing and communications
manager, sales manager, marketing and events co-ordinator or as an assistant in any of the previously
mentioned roles.
Students who have completed the Advanced Diploma of Marketing at Holmesglen are guaranteed
credit of 1.5 years towards this course.
Students entering the program with other higher education qualifications will be assessed for
exemptions on a case by case basis.
Bachelor of Business
Administration
3 years
This course will undergo
reaccreditation in mid
2014. Please check
Holmesglen’s website
for updated information.
February
July
The Bachelor of Business Administration equips students with a thorough understanding of specialised
business functions, including business management, economics, finance, technology, marketing,
business communications, statistics, law and people management. The final year includes an applied
New Venture Creation project which integrates multiple disciplines and prepares graduates to be work
ready.
The range of electives includes public relations, professional sales, international business
protocols, buyer behaviour, leadership, compliance and risk management, and customer relationship
management. The course prepares students to explore more specialised areas such as accounting,
marketing, international business or human resources.
The degree develops generalist business, management, and leadership knowledge and skills.
Graduates will thus be employable in a diverse range of occupations. Depending on the electives
completed, career pathways may include: business analyst, assistant business manager, human
resources officer, business consultant or marketing officer. Graduates could also expect to seek
out graduate trainee programs such as in the banking or government sector. Graduates will also be
employable in a range of industries such as multinational companies, local councils, government
agencies, the banking and finance sector and marketing organisations.
Students who have completed a Diploma of Business at Holmesglen will receive credit of one year
towards this course. Students who have completed an Advanced Diploma of Business at Holmesglen
will receive credit of 1.5 years towards this course. Refer to individual entries for more information.
Students entering the program with other higher education qualifications will be assessed for
exemptions on a case by case basis.
Bachelor of
Business Studies
In association with
Charles Sturt University
(CSU)
Up to 1.5 years credit
may be granted for
completion of an
Advanced Diploma.
Up to 1 year credit
may be granted for
completion of a Diploma
CRICOS Provider
01947G
February
July
This undergraduate degree provides full training in Business Studies. Entry into the Bachelor of
Business Studies can be through completion of one of the following courses:
• Advanced Diploma of Management (Human Resources)
• Advanced Diploma of Management
• Advanced Diploma of Marketing
• Diploma of Accounting
• Diploma of Banking Services Management
• Diploma of International Business
• Advanced Diploma of Hospitality
• Diploma of Hospitality
Charles Sturt University’s Bachelor of Business Studies offers a flexible, generalist undergraduate
degree, with a wide range of career opportunities and choices available to graduates. The course
draws upon the extensive portfolio of subjects already developed by the Faculty of Business. As
a Charles Sturt University (CSU) graduate in Business, you will be amongst the most employable
business graduates in the world.
For further information visit
This course is delivered at Holmesglen’s Chadstone campus. Students successfully completing this
course will receive a qualification from Charles Sturt University.
Please note that articulation arrangements are currently under review and are subject to change.
